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What did RP buy when they acquired vRad? How about access to YOUR data?!?!
vRad provides remote teleradiology coverage to private practices as well as others.
vRad generally achieves this through a tight technology integration (bidirectional ADT, ORM and ORU). They need this information in order to marry images to orders and to bill Medicare on behalf of practices. They normally receive this information 24/7 and “ignore it” until the images come through.
What’s in the ADT information? How about payor mix.
What do they get from the ORM and ORU? How about volume and modality mix.
What else do they get? Volume by time of day.
What can they do with this information? How about Value your contract!
What does this mean to RP – they have the keys to your kingdom and can strategically target private radiology practices based on the data they collect from vRad technology. They will not only know the value of your PSA they will know exactly how you staff it. Since they are receiving your data 24/7 they will also be able to measure your internal turn-around-times.
Just take a moment and think about that.
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3 Replies
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For small groups that depend on VRC for night coverage, is there any solution?
Do you have to send all of the data?
Can you turn it on only at night?
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There are always options. Direct message me to discuss.
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None of the data being mentioned above is actually a secret. Any business analyst worth their salt can extrapolate this from hospital bed counts. And rad groups aren’t exactly known for keeping this type of thing secret.
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